Utilizing Technology to Map Out the Buyer Journey with Cathy Veri
Marketing & SalesSDR CoachingCold Calling
In this episode of the Enterprise Sales Development podcast, we speak with Cathy Veri, Strategist at The Pedowitz Group. Cathy talks about her experience in the buyers journey and many of the mistakes people make in analyzing and creating their ICP. She discusses the importance of investing in SDRs and content to get off the hamster wheel and accelerate growth as a company. She also shares how you can use data more effectively in your strategies to sell more.

Other places you can find us
What you'll learn on this episode
The value of mapping out content to the buyer journey and to the persona
Targeting your ICP better and capturing intent
The Fly Wheel vs. The Funnel
Coaching confident sales teams
Get to know Cathy Veri
Cathy Veri's best quotes
A Few (Related) Sales Podcasts
Your source for sales information

Marketing & SalesMessaging & Positioning