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B2B Sales Outsourcing: Top Companies for 2024 | CIENCE

Written by Josef Mohamed | Apr 03, 2023

The global business landscape is ever-evolving, and businesses need to stay ahead of the competition to remain successful. B2B sales outsourcing has become one of the most trusted methods for businesses to reduce costs and increase productivity. In 2023 alone, it has been estimated that global spending on outsourcing could reach $731 billion, with 59% of companies using the practice to cut costs. 

The best B2B outsourcing companies enable businesses to employ specialized providers who have the expertise and resources necessary to execute tasks quickly and efficiently. With a wide range of options available, companies can select a provider that meets their budget requirements while delivering quality results.

By doing so, businesses can save significant amounts of money while improving the customer experience. Furthermore, the right outsourcing partner can help businesses streamline their processes and boost overall performance, allowing them to stay ahead of competitors in a constantly changing market. 

In this article, we've rounded up the top fifteen B2B outsourcing companies for 2024. These providers have earned a reputation for delivering high-quality products and services, and are equipped with the latest technologies to help your business reach its goals.

What Is Sales Outsourcing?

Sales outsourcing refers to the strategic practice of entrusting the sales process and management to a third-party organization, allowing businesses to focus on their core competencies and operations.

Particularly prevalent in B2B sales outsourcing, this approach enables companies to expand their reach and generate higher revenues by tapping into the specialized resources, expertise, and existing networks of the outsourcing partner.

As industries become more competitive and dynamic, outsourcing B2B sales has emerged as a cost-effective and efficient way to optimize resources, establish a strong market presence, and ultimately, achieve sustainable business growth.

With profound insights into the market landscape, trends, and customer expectations, sales outsourcing firms have the potential to empower businesses to outperform the competition and thrive in today's complex, fast-paced environment.

How Does Sales Outsourcing Work in B2B?

B2B sales outsourcing is an effective strategy that has been gaining traction in the business world. At its core, outsourcing B2B sales involves delegating the vital task of selling products and services to other businesses to specialized third parties, known as B2B sales outsourcing companies.

Today's top B2B outsourcing companies offer a variety of services that can be tailored according to specific business objectives. They also provide access to technology that helps automate manual tasks and optimize operations for maximum efficiency. 

Additionally, many leading sales and data providers are leveraging artificial intelligence (AI) and machine learning (ML) technologies, which allow them to deliver quick results without compromising quality standards.

This approach offers several benefits, including:

  • Cost reduction
  • Flexibility
  • Ability to tap into expertise not available in-house

These outsourced companies function as strategic partners that work to drive revenue growth and improve sales productivity. They do this by leveraging a deep understanding of their client's industry, potential customers, and value proposition, all while employing tried-and-tested sales techniques.

From lead generation to closing deals, B2B sales outsourcing companies ensure that businesses can focus on their core competencies while enjoying the benefits of a skilled and robust sales force. 

This interesting and comprehensive solution has become an integral part of the modern business landscape, enabling businesses to outperform their competition and achieve long-term success.

What Are the Benefits of B2B Sales Outsourcing? 

B2B sales outsourcing can offer numerous benefits and sales solutions to businesses of all sizes. Here are some of the top advantages of outsourcing your B2B sales:

1. Cost savings 

When considering the numerous benefits of outsourcing B2B sales, cost savings quickly rise to the top of the list. By partnering with specialized B2B sales companies, your business can significantly reduce expenses while simultaneously increasing revenue.

One reason for this substantial cost reduction is the shift in responsibility for:

  • Hiring
  • Training
  • Managing sales professionals 

Outsourced B2B sales firms can strategically invest time and resources to produce the most adept teams. This translates into a more efficient and streamlined sales process, free of the added expenses, risks, and complexities often associated with managing an in-house sales team. This helps reduce overhead costs while helping you scale efficiently at a fraction of the cost.

Furthermore, these top B2B sales companies employ cutting-edge technology and industry-specific insights to tailor the perfect sales strategy for your unique business needs, ultimately enabling you to tap into undiscovered markets—taking your sales revenue to new heights—all while maintaining an optimized budget.

The undeniable cost savings associated with B2B sales outsourcing make it a wise and lucrative strategy for businesses aiming to elevate their sales performance while maximizing efficiency in a competitive landscape.

2. Access to high-performing teams 

By leveraging the services of top B2B sales companies, businesses can outsource their sales efforts and reap the many benefits associated with it. One such benefit is the ability to quickly access high-performing teams who are well-versed in various sales strategies and can help you reach your goals quickly.

Instead of having to hire, onboard, train and develop talent in-house on a limited budget, outsourced B2B sales facilitates collaborations with experienced professionals who have proven track records in numerous industries, giving them an edge when offering solutions and meeting deadlines. 

3. Increased flexibility 

Another benefit of outsourcing B2B sales is the significant increase in flexibility that directly impacts the success of a business. With the constant need to adapt to ‌shifting market dynamics, outsourced B2B sales provide organizations with a strategic advantage.

By partnering with a reliable sales outsourcing firm, companies can easily scale their sales force up or down in response to varying market demands. This allows businesses to stay agile and adapt more efficiently to new opportunities or changing circumstances.

Moreover, the added flexibility also helps in reducing risks, streamlining operations, and focusing on core competencies while the outsourced team takes care of the sales function. 

In a rapidly evolving marketplace, embracing the power of B2B sales outsourcing can make all the difference for companies looking to maintain a competitive edge.

4. Target new or underserved markets 

B2B sales outsourcing is a game changer that can open the door for businesses to explore untapped market potential. By outsourcing B2B sales, companies are no longer constrained by their internal resources but instead can rely on the expertise of a dedicated sales team with extensive industry knowledge.

The ability to target new or underserved markets is one of the key benefits that B2B sales outsourcing offers, allowing businesses to uncover hidden opportunities that may have been previously unattainable. This strategic move not only drives revenue growth but also fosters brand expansion and strengthens customer relationships by catering to the unique needs of various industries and regions.

In a highly competitive global marketplace, B2B sales outsourcing provides a crucial advantage for businesses that are willing to step away from traditional approaches and enter uncharted territory.

5. Greater control over the sales process 

Outsourcing B2B sales has become an increasingly popular business model, as it offers the ability to establish a greater sense of control over the sales process. By entrusting an experienced, outsourced B2B sales team to manage sales operations, businesses can streamline their strategies, track results, and focus on improvements.

Furthermore, by leveraging the expertise of an external party, businesses can significantly reduce the time and resources required to train and develop a high-performing sales force, enabling them to concentrate on their core competencies. 

Outsourcing B2B sales provides businesses with the opportunity to harness superior industry insights, enhance operational efficiency, and cultivate a more effective sales environment.

6. Immediate infrastructure

Imagine growing your business at lightning speed without compromising on operational efficiency or cost—all thanks to outsourcing B2B sales. When you outsource B2B sales functions, you unlock the door to a world of immediate infrastructure benefits.

No longer do you need to invest time and resources in building a sales team from the ground up. By leveraging outsourced B2B sales professionals, you gain access to a well-tuned engine of experienced sales experts who possess in-depth knowledge of the market and niche industries.

From day one, this ready-to-roll framework empowers your business with a streamlined sales approach, enabling it to reach new potential markets and create lasting business relationships. An interesting and comprehensive approach, outsourcing B2B sales is your ticket to accelerated growth and success.

Top 15 B2B Sales Outsourcing Companies in the USA

The following is a comprehensive list of the top fifteen B2B sales outsourcing companies that can help businesses of all sizes maximize their sales performance:

1. CIENCE 

CIENCE is one of the best B2B sales outsourcing companies because it offers a comprehensive suite of services and products, and lead generation solutions that can help businesses achieve their goals. CIENCE’s powerful GO Platform allows sales and marketing teams to streamline their lead generation efforts using advanced sales intelligence tools for precise targeting:

  • GO Data: Massive prospect database (200 million records)
  • GO Digital: Advertising demand-side platform (DSP)
  • GO Chat: Easily programmable chatbot and chat client
  • GO Flow: Event data capture and routing
  • GO Intent: Target in-market buyers by topic
  • GO Show: De-anonymize website traffic

With these features and more, GO Plaform is one of the best outsourcing companies for businesses looking to maximize their potential with the latest technologies.

Key Services

Pricing

Available by request

2. SalesRoads

SalesRoads is a B2B sales outsourcing firm with over fifteen years of experience providing lead generation and appointment setting services. It specializes in helping businesses of all sizes increase their revenue growth with success managers, sales development representatives (SDRs), talent development managers, and data experts.

SalesRoads also offers account-based marketing (ABM) data, list-building services, and intent data to optimize their campaigns for maximum return on investment (ROI). With an extensive portfolio of over 500 clients worldwide, SalesRoads is the ideal partner for growing businesses.

Key Services

  • Sales outsourcing
  • Appointment setting
  • Lead generation
  • Email marketing
  • Influencer marketing

Pricing

Starts at $9,250.00/month

3. Belkins

Belkins is a B2B lead generation company with a presence in over thirty countries. The company specializes in helping companies of all sizes reach their sales objectives, providing services such as lead generation, appointment scheduling, and more. 

Belkins has been nominated as one of the top lead generation agencies by platforms like G2 and Clutch.co, and it has an extensive portfolio of clients across more than industries worldwide.

Key Services

  • Sales outsourcing
  • Appointment setting
  • Content marketing
  • Email marketing
  • Influencer marketing

Pricing

Available by request

4. Martal Group

Martal Group is a leading IT and consulting firm that provides custom technical solutions to businesses in the areas of cloud hosting, network management, and software development. It offers a range of services including application customization, help desk support, data migration and integration, compliance auditing, and AI-based automation

Their team of experienced professionals is knowledgeable in the latest technologies and is dedicated to providing personalized service to help clients meet their goals. With over ten years of experience, Martal Group is a top company for businesses looking for advanced IT solutions.

Key Services

Pricing

Available by request

5. JumpCrew

JumpCrew is an online marketing and customer acquisition platform designed to help local businesses grow. The company's innovative technology provides merchants with tailored plans for identifying, sales targeting, and engaging their perfect customers. 

From building a comprehensive database of prospects to generating real-time leads, JumpCrew offers robust features such as data cleansing and enrichment, A/B testing performance analytics, mobile optimization tools, automated email campaigns, and more. Their team of experienced professionals provides industry-leading customer service and support to ensure success.

Key Services

Pricing

Available by request

6. SalesNash

SalesNash is a B2B sales and marketing automation firm that provides customers with customized, data-driven solutions. The solutions are tailored to the individual needs of each customer and are designed to generate high-quality leads, increase ROI, and improve the customer's ability to close deals. 

SalesNash’s services include B2B appointment setting, email campaigns, lead nurturing, CRM integration, market research, and analysis. It specializes in leveraging predictive analytics and AI technology to help businesses get the most out of their sales efforts.

Key Services

  • Sales outsourcing
  • Email marketing
  • Content marketing
  • Staffing
  • Recruiting

Pricing

Available by request

7. Cleverly

Cleverly is an AI-powered marketing platform that helps customers reach their target market, track customer engagement, and boost retention. The software uses intelligent automation technologies to customize campaigns for each customer, enabling businesses to achieve better ROI. 

Its services include web personalization, predictive sales analytics, and automated email outreach. Cleverly also offers segmentation, performance analysis, and A/B testing for reaching new audiences in engaging ways.

Key Services

  • Web personalization
  • Sales outsourcing
  • Social media marketing
  • Call center services
  • Email marketing

Pricing

Available by request

8. SalesAR

SalesAR is an augmented reality platform that helps sales teams provide virtual product tours and demos for customers. The software is designed to make the customer experience more engaging by providing 3D animations, advanced visualization, and interactive simulations. 

The platform also enables sales reps to manage the entire customer journey in one place, from lead generation to post-sales follow-ups.

Key Services

  • Sales outsourcing
  • Content marketing
  • Call center services
  • Email marketing
  • Lead generation

Pricing

Available by request

9. FlyTech

FlyTech is a software development company that specializes in creating user-friendly applications for mobile and web platforms. It specializes in developing custom solutions for a variety of industries, from enterprise to consumer. 

Their team has extensive experience in the technology and engineering fields, with a focus on agile methodologies and innovative approaches.

Key Services

  • Sales outsourcing
  • Digital strategy
  • Email marketing
  • Channel exploration
  • Direct outreach

Pricing

Available by request

10. Operatix

Operatix is a leading technology solutions provider that specializes in providing innovative software and services to customers across multiple industries. Their team of experienced professionals works diligently to create effective, efficient, and secure technology solutions that meet their client's objectives. 

Operatix specializes in custom software development, integration services, DevOps, cloud management, security audits, assessments, as well as mobility solutions.

Key Services

  • Sales outsourcing
  • Call center services
  • Custom software development
  • Integration services
  • DevOps solutions

Pricing

Available by request

11. Remote CoWorker

Remote CoWorker is a software development and technology outsourcing firm that provides businesses with high-quality, cost-effective solutions. With a team of experienced professionals and developers, Remote CoWorker specializes in custom software development, testing, optimization, DevOps, as well as digital transformation services. 

Its mission is to help clients simplify their processes for success.

Key Services

  • Back office outsourcing
  • Finance and accounting outsourcing (FAO)
  • Call center services
  • HR consulting
  • Customer service outsourcing

Pricing

Available by request

12. Leadium 

Leadium is a software engineering and product development firm that specializes in web, mobile, and cloud technology. Its services encompass end-to-end product development, from concept to launch, as well as maintenance support. 

Leadium uses an agile development process with modern technology tools and platforms to ensure the highest quality of service for its clients.

Key Services

  • Sales outsourcing
  • Call center services
  • Content marketing
  • Email marketing
  • Inbound appointment scheduling

Pricing

Available by request

13. SaleSource

SaleSource is a sales and marketing solutions firm that provides outsourcing and IT services to businesses across the U.S. It offers expertise in core business functions such as CRM, analytics, automation, social media, and digital marketing. 

Their team of experienced professionals can help businesses grow their customer base, improve customer engagement, and increase sales.

Key Services

  • CRM consulting and SI
  • Digital strategy
  • Marketing strategy
  • Email marketing
  • Sales outsourcing

Pricing

  • Starter: $89/month
  • Professional: $98/month
  • Advanced: $399/month
  • Elite: $999/month

14. SalesPro Leads 

SalesPro Leads is a business development firm that helps start-ups, SMBs, and enterprise clients generate leads and grow their customer base. Their team provides services such as digital marketing, sales automation, market research, lead generation, and account-based marketing

With their experience and expertise, SalesPro Leads can help companies increase qualified leads, improve customer engagement, close more deals, and grow their businesses. 

Key Services

  • Sales outsourcing
  • Direct marketing
  • Sales automation
  • Market research
  • Lead generation

Pricing

Available by request

15. Prialto

Prialto is a virtual assistant service provider for business executives and companies. Their team of professional and knowledgeable assistants helps clients with administrative tasks, organization, task automation, and more. 

Prialto offers solutions to improve customer engagement and streamline operations, enabling its clients to focus on the most important aspects of their business. 

Key Services

  • Back office outsourcing
  • Customer service outsourcing
  • Sales outsourcing
  • Recruiting
  • Staffing

Pricing

Starts at $1,350.00, 1 unit/month

Explore Outsourcing B2B Sales

The future of B2B sales outsourcing appears to be promising, with a large majority of small businesses aligning their spending with this trend. By 2023, a staggering 83% of small businesses intend to maintain or increase their investment in these services, which reflects not only their enduring value but also the potential for further growth and innovation in the outsourcing industry.

Businesses must stay informed and adapt to these changes, ultimately capitalizing on the increased efficiency and competitive advantages offered by this compelling business strategy. Embracing this shift will undoubtedly contribute significantly to the success and longevity of both the outsourcing providers and the businesses that choose to employ them.