Former Content Writer at CIENCE
Anastasia Voitehina is a Former Content Writer at CIENCE Technologies. She creates passionate articles, witty infographics and smart charts dedicated to B2B Lead Generation. Anastasia also records the company's history and writes inspirational stories about her colleagues.
Cold Calling Scripts: How to Win More B2B Sales
Why Cold Calling Scripts Fail Many salespeople assume that cold callings are dead and don’t work...
B2B Event Lead Generation: How to Make Conferences Work for You
In 2018, at least 68% of B2B marketers used in-person events for lead generation initiatives. Event...
Buyer Persona and Ideal Customer Profile: Our New Guide for the Sales Model
Ideal Customer Profile and Buyer Persona: What’s the Difference? So, why does your company need...
Outsourcing Lead Generation: Guide for Choosing the Right Company
What Is B2B Lead Generation? Lead generation is a process of finding, contacting, nurturing, and...
How to Choose the Best Outbound Call Center
An outbound call center is an excellent cost-saving alternative to an in-house sales development...
A Day in the Life: Data Researcher
Data is a critical component of a B2B lead generation process. In fact, it can be a game-changer...
The Definitive Guide to Building a B2B Sales Funnel
What Is a B2B Sales Funnel? The origins of the sales funnel were developed by the American pioneer...
The Complete Buyer’s Guide for Outbound Managed Services
As sales processes become increasingly complicated, more companies are opting for outbound managed...
Mobile Optimization for B2B: What Marketers Really Think About It
It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at...