What Is Demand Generation Marketing? Best Strategies and Examples
In today's digital age, the traditional approach to marketing has become a relic of the past. With...
What Is a Martech Stack? Must-Have Tools for 2024
Marketers have several tasks: Schedule email campaigns separately for leads and customers. Use ...
Intent-Based Marketing Guide: What Is It and How Does It Work?
“How can you tell when your B2B prospects are ready to buy?” That question has puzzled B2B...
What Is Audience Data and How Does It Enhance Marketing?
A marketing strategy driven by audience data is essential for any B2B organization, and more...
Top 6 Challenges of Prospecting and How to Address Them
Why is prospecting difficult for some salespeople? Identifying and connecting with the people...
Building a Prospecting Power Plan: Probabilities & Priorities
"Next Monday at 10 a.m. works for me" is a line that makes the hearts of all sales development...
How Sales Data Analysis Can Help Grow Your Business
The money is in the data. You’ve probably heard this many times. As technology advances, the...
Programmatic Advertising Explained: What It Is and How It Works
Do you recall how simple digital advertising used to be? Back in the day, marketers just had to...
How to Implement a Data-Driven Marketing Strategy to Improve ROI
Decisions in marketing are no longer driven by experience and intuition alone. That said, modern...