CIENCE Wins the Fall 2022 Leader Award from SourceForge
SourceForge, the world’s most prominent software reviews and comparison website, honored CIENCE...
Top 6 Challenges of Prospecting and How to Address Them
Why is prospecting difficult for some salespeople? Identifying and connecting with the people...
What Is a Demand-Side Platform and How Does It Work in Advertising?
What Is a Demand-Side Platform? A demand-side platform is software that connects advertisers with...
Project Management Software: 7 Best Tools in 2024
Project management tools have proved their worth over the years. Present-time project managers...
Ultimate Guide to Building a Sales Pipeline
B2B sales pipelines are the aces up the sleeves of many successful sales and marketing teams. The...
Buyer's Journey: Building the Right Path in B2B Sales
The B2B buyer's journey has drastically changed over the last few years. The massive amount of...
Building a Prospecting Power Plan: Probabilities & Priorities
"Next Monday at 10 a.m. works for me" is a line that makes the hearts of all sales development...
Programmatic Advertising Explained: What It Is and How It Works
Do you recall how simple digital advertising used to be? Back in the day, marketers just had to...
How to Implement a Data-Driven Marketing Strategy to Improve ROI
Decisions in marketing are no longer driven by experience and intuition alone. That said, modern...